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23/12/2009 by
6134 views

Elmex: Dude Where Are The Holes?

The new ambient campaign for Elmex Anti-Cavities Toothpaste is called project Bowling Ball. Is it guerrilla enough to earn massive attention? Check out yourself at “Dude where are the holes?”

The campaign was created by Shalmor Avnon Amichay/Y&R Interactive from Tel Aviv. The agency just won a Bronze Award for best use of Ambient Media at the Eurobest Advertising Festival with the Elmex Cavities on the bus campaign.

Let us know how you rate Dude where are the holes…