Comments on: Elmex: Dude Where Are The Holes? http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/ VIRAL IDEAS & SOCIAL TRENDS Fri, 10 Feb 2012 07:08:41 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Igor Beuker http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11735 Igor Beuker Thu, 24 Dec 2009 21:29:07 +0000 http://www.viralblog.com/?p=9539#comment-11735 Hey Guys, Nice to see the peer discussions: they give great new ideas and insights! @ Eelke: I believe you can back things both theoretically and scientificly. However, I have seen some cases studies in which incongruity was great for ad recall and retention. @ Niels: agreed that we should not compare all to virals. Impact can be great at real life events. @ Nicole: think you are very right. So many opportunties to make it more 360. Why not create an Elmex Bowling competition or game around this promotion? Cheers Hey Guys,

Nice to see the peer discussions: they give great new ideas and insights!

@ Eelke: I believe you can back things both theoretically and scientificly. However, I have seen some cases studies in which incongruity was great for ad recall and retention.

@ Niels: agreed that we should not compare all to virals. Impact can be great at real life events.

@ Nicole: think you are very right. So many opportunties to make it more 360. Why not create an Elmex Bowling competition or game around this promotion?

Cheers

]]> By: Nicole Niemann http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11512 Nicole Niemann Thu, 24 Dec 2009 10:00:20 +0000 http://www.viralblog.com/?p=9539#comment-11512 I thought the idea is great, but they could have done more with it! Post the most funny reactions somewhere, create a hub, rate the most funny videos ect. Therefore great idea, slightly poor execution! I thought the idea is great, but they could have done more with it! Post the most funny reactions somewhere, create a hub, rate the most funny videos ect. Therefore great idea, slightly poor execution!

]]> By: Niels Bellaar http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11490 Niels Bellaar Thu, 24 Dec 2009 09:30:37 +0000 http://www.viralblog.com/?p=9539#comment-11490 I think this is a cool guerrilla project! Sure, like Laurens says; not many people saw the balls (if you compare it to a viral video that reaches millions on the internet). But is that the goal for a guerrilla campaign? I think with this campaign Elmex did something cool and here we are talking about it. I think with the right social media approach Elmex can still reach the big numbers if they seed this video in the right places. I think this is a cool guerrilla project! Sure, like Laurens says; not many people saw the balls (if you compare it to a viral video that reaches millions on the internet).

But is that the goal for a guerrilla campaign? I think with this campaign Elmex did something cool and here we are talking about it.

I think with the right social media approach Elmex can still reach the big numbers if they seed this video in the right places.

]]> By: Eelke http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11489 Eelke Thu, 24 Dec 2009 09:17:01 +0000 http://www.viralblog.com/?p=9539#comment-11489 I think it's very clever, the only thing that bothers me is the incongruity: the very last place you would think about your teeth is probably the bowling alley! During my studies I have learned that incongruity is very bad for the retention of the ad. If ad and location 'belong together' more, people are more likely to remember the ad. For all the non-believers: I can back this up with some scientific articles ;) I think it’s very clever, the only thing that bothers me is the incongruity: the very last place you would think about your teeth is probably the bowling alley! During my studies I have learned that incongruity is very bad for the retention of the ad. If ad and location ‘belong together’ more, people are more likely to remember the ad.
For all the non-believers: I can back this up with some scientific articles ;)

]]> By: Jack-O http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11487 Jack-O Thu, 24 Dec 2009 09:16:17 +0000 http://www.viralblog.com/?p=9539#comment-11487 Love it! nice & refreshing approach. @Laurens: The video says the bowls were seen all over the country. Love it! nice & refreshing approach.

@Laurens: The video says the bowls were seen all over the country.

]]> By: Igor Beuker http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11347 Igor Beuker Thu, 24 Dec 2009 01:23:09 +0000 http://www.viralblog.com/?p=9539#comment-11347 @ Mireille Your so true, earning attention is much more fun for the receiver than getting that same boring ad served again.... Cheers Igor @ Mireille

Your so true, earning attention is much more fun for the receiver than getting that same boring ad served again….

Cheers

Igor

]]> By: Igor Beuker http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11346 Igor Beuker Thu, 24 Dec 2009 01:21:57 +0000 http://www.viralblog.com/?p=9539#comment-11346 @ Laurens Reach is indeed a minority report. But I would like to see your face during Bowlr 2010 ;-) @ Laurens

Reach is indeed a minority report. But I would like to see your face during Bowlr 2010 ;-)

]]> By: Laurens http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11337 Laurens Thu, 24 Dec 2009 00:38:11 +0000 http://www.viralblog.com/?p=9539#comment-11337 Sorry, find it a bit boring... so a few people saw these balls and even less people saw the video that they made of it.. I wonder what the actual results of this campaign are, because for me it's just a nice video... Sorry, find it a bit boring… so a few people saw these balls and even less people saw the video that they made of it.. I wonder what the actual results of this campaign are, because for me it’s just a nice video…

]]> By: Mireille http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/comment-page-1/#comment-11302 Mireille Wed, 23 Dec 2009 22:29:04 +0000 http://www.viralblog.com/?p=9539#comment-11302 So simple, yet I love it! Like the idea of engaging people in these kind of ways: more effective than showing people a regular ad, in my opinion. So simple, yet I love it! Like the idea of engaging people in these kind of ways: more effective than showing people a regular ad, in my opinion.

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