Fitness First: Weighting For The Bus
Fitness First wanted to drive membership to its gym chain in the Netherlands at the time of the year when people were looking to lose weight and tone up in time for summer.
Unsuspecting commuters are faced with viewing their body weight in bright lights
When people are trying to fit more exercise in their life, they are always told to start walking to work or get off the bus a few stops earlier and walk. Recognising this, Fitness First decided to target people at the bus stop while they were waiting for a bus.
By teaming up with CBS Outdoor, Fitness First transformed the bus stop bench into a weighing device. Anyone who sat on the bench would have their weight calculated in kilos and this figure would then be displayed on the digital bus shelter billboard.
The innovative guerrilla marketing campaign in Rotterdam is made by Marco de Jong, Thijs Bontje and Jurriaan Noij of Dutch creative agency N=5 in Amsterdam. The work echoes work done by Electrolux last year where a billboard measured the level of noise in the surrounding area.
Source: CMD Global
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is nog niet achter wat hij hier van moet denken: http://tinyurl.com/cb8nks je gewicht publiek laten zien in een reclame zuil….
@bvdhaterd De Fitness First Zuil bedoel: http://tinyurl.com/cb8nks
Fitness First targets bus passengers by showing their body weight in bright lights…that’s different! http://tinyurl.com/cb8nks
That is perfect. Thank you.
Great viral campaign in the Netherlands – Weighting for the bus: http://tinyurl.com/cb8nks
Outdoor-Kampagne: Bushaltestelle misst das Gewicht der Wartenden! http://tinyurl.com/cb8nks
Weighting For The Bus http://tinyurl.com/cb8nks
[...] which the weight of a person sitting at a bus stop is displayed on the adjacent poster display. As Viral Blog spotted the experiential work echoes a campaign by Electrolux last year where a billboard measured the [...]
Amaaazing! Fitness First weigh-in at Netherlands bus stops http://tinyurl.com/cb8nks