Comments on: Using A Creative Flashmob As A Viral Element

By: Die 10 besten Flashmobs oder wie kann ich einen Flashmob als Marketinginstrument nutzen

Sat, 18 Apr 2009 21:06:00 +0000

[...] Using A Creative Flashmob As A Viral Element [...]

By: Daan Jansonius

Daan Jansonius — Thu, 26 Mar 2009 21:49:09 +0000

You could argue whether or not these are actually flashmobs, seeing as the participants are all paid.

Whilst they are certainly a hype at the moment I do believe there is still potential for brands to take this to the next limit. It’s easy to set something like this up and it’s hardly creative (Improv everywhere have been doing this for ages – http://www.youtube.com/watch?v=jwMj3PJDxuo).

However, I’d love to see a brand set something like this up with a group of their brand advocates, rather than having to pay dancers/actors.

Btw, the T-Mobile ad wasn’t shot in Liverpool – but Liverpool Street Station, which is in London.

By: Laurens

Laurens — Thu, 26 Mar 2009 14:23:29 +0000

I think their will be more of these videos, from brands that insist that their creative agency creates a similar, brilliant idea. “Sure, we can do that” the creative agency says to the client. But they’re knowledge of viral is weak, so the result is just a stupid and weak video, performed by stupid actors and it looks more like a nice TVC than a killer viral..

By: Martijn Reintjes

Martijn Reintjes — Thu, 26 Mar 2009 12:25:55 +0000

These flash mob musicals remind me of a Buffy the Vampire Episode where the whole town of Sunnydale burst into song and dance under some mystical influence. The episode is called Once more, with feeling and demonstrates the power to entertain when ordinary daily routines (like the vending machine problem in the first flashmob) are turned into musical pieces

By: Lee Washignton

Lee Washignton — Thu, 26 Mar 2009 12:02:16 +0000

End of flashmobs. As soon as an idea is jumped on by the brand bandwagaon (brandwagon) it is killed. No longer original or unqiue and therefore no longer viral.

You need something to make it unique – flash mob where everyone gets arrested, stupid mobile phones confiscated and thrown in trucks. Then it’s viral.

By: ptnplanet (Philipp)

ptnplanet (Philipp) — Thu, 26 Mar 2009 11:25:48 +0000

Eine sehenswerte Sammlung viraler Flashmobs: http://tinyurl.com/d6jkn5

By: mroumen (Matthijs Roumen)

mroumen (Matthijs Roumen) — Thu, 26 Mar 2009 11:06:21 +0000

Post over Flashmobs als viral element staat online op ViralBlog: http://tinyurl.com/d6jkn5