Comments on: Germanwings Runs Wi-Fi Advertising Campaign http://www.viralblog.com/guerrilla-marketing/germanwings-runs-wi-fi-advertising-campaign/ VIRAL IDEAS & SOCIAL TRENDS Thu, 09 Feb 2012 23:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Igor Beuker http://www.viralblog.com/guerrilla-marketing/germanwings-runs-wi-fi-advertising-campaign/comment-page-1/#comment-4519 Igor Beuker Mon, 23 Mar 2009 13:15:12 +0000 http://www.viralblog.com/?p=3010#comment-4519 @ Jonathon Thanks! Nice case. With your message I wanted to start about how innovative and cool Amsterdam is as creative city ;-) Cheers Igor @ Jonathon

Thanks! Nice case.

With your message I wanted to start about how innovative and cool Amsterdam is as creative city ;-)

Cheers

Igor

]]> By: jonathon http://www.viralblog.com/guerrilla-marketing/germanwings-runs-wi-fi-advertising-campaign/comment-page-1/#comment-4511 jonathon Mon, 23 Mar 2009 10:53:42 +0000 http://www.viralblog.com/?p=3010#comment-4511 around the time these agencies were arguing over who did the idea first, an agency They Amsterdam picked up an epica for a pretty similar idea. http://www.epica-awards.com/pages/results/2008/agency01313.html around the time these agencies were arguing over who did the idea first, an agency They Amsterdam picked up an epica for a pretty similar idea.

http://www.epica-awards.com/pages/results/2008/agency01313.html

]]> By: Igor Beuker http://www.viralblog.com/guerrilla-marketing/germanwings-runs-wi-fi-advertising-campaign/comment-page-1/#comment-4504 Igor Beuker Mon, 23 Mar 2009 08:02:24 +0000 http://www.viralblog.com/?p=3010#comment-4504 @ Heiner Thanks for your message. Sixt was indeed pretty fast with its wi-fi ads. It certainly stays in the family ;-) Cheers Igor @ Heiner

Thanks for your message. Sixt was indeed pretty fast with its wi-fi ads.

It certainly stays in the family ;-)

Cheers

Igor

]]> By: Heiner http://www.viralblog.com/guerrilla-marketing/germanwings-runs-wi-fi-advertising-campaign/comment-page-1/#comment-4486 Heiner Sun, 22 Mar 2009 12:38:15 +0000 http://www.viralblog.com/?p=3010#comment-4486 ok now that is odd. that very thing was done by the german rental-car company sixt last year. you can watch the documentation here: http://bit.ly/Q47rg The sixt thing is dated september 2008 and germanwings claims to have done it july 2008, but sixt dropped some jaws back then, got high attention among advertisers, so my feeling is that germanwings is the copycat. interesting sidenote: germanwings agency LLR is led by three former employees of the Sixt-agency Jung von Matt. And Jung von Matt is even a shareholder at LLR. So it stays in the family, right? ok now that is odd. that very thing was done by the german rental-car company sixt last year. you can watch the documentation here: http://bit.ly/Q47rg
The sixt thing is dated september 2008 and germanwings claims to have done it july 2008, but sixt dropped some jaws back then, got high attention among advertisers, so my feeling is that germanwings is the copycat.

interesting sidenote: germanwings agency LLR is led by three former employees of the Sixt-agency Jung von Matt. And Jung von Matt is even a shareholder at LLR. So it stays in the family, right?

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