Goodbye, Mary

Written by Paul van Veenendaal on September 13th, 2008 |

Meet Mark. An actor hired by a viral marketing firm to promote the upcoming movie The Women starring Meg Ryan, Eva Mendes, Debra Messing and Jada Pinkett Smith in a totally new way!

Mark (brilliantly played by Ryan James) started a relationship in June with Mary, a social connector, as part of a guerrilla marketing campaign for Picture House Entertainment. Watch his confession to Mary. Genius!!

Source: PR Squared, Scott Blaszak

3 Comments

• How to shoot yourself on the foot, or how to kill your own viral product | Glowleaf says:

  September 13, 2008 at 18:22

  [...] Goodbye, Mary [...]

  Reply
• Max Dickinson says:

  September 15, 2008 at 11:11

  Wow! dats quiet interesting. A few days back, I came across an article on The Wall Street Journal (http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles) about the increasing impact of online video ads and how they are helping small and medium sized business to gain from it. There are quite a few sites like Jivox (link) that allows users (SMB) to create and distribute their video ads with a shoe string budget.
  This is one good thing coming out from web 2.0 – everyone has access to high performing video ads and other rich media previously used exclusively by big corporate.

  Reply
• Openheid in viral marketing: Goodbye, Mary. says:

  December 26, 2008 at 19:08

  [...] Doe maar even de video bekijken! Ik vind em goeeeed! Prima staaltje viral marketing. Via ViralBlog.com. Filed under: Viral Posted on September 15th, 2008 by Matthijs Print Deze [...]

  Reply