Kraft Foods Spices Up It’s Oreo Cookies Brand
Kraft Foods seems dedicated to engage consumers both offline and online. What about the guerrilla elevator to promote Oreo Milk’s Favorite Cookies below?
But Oreo has also launched the Double Stuf Racing League and take a look at the Oreo World’s Favorite Cookie UGC contest with branded Oreo YouTube Channel.
Also I looked at The Oreo & Milk Jingle tour with contest, tv spots, fun clips and more. And I remembered this Kraft Foods Recipe Widget.
I like the 360 approach of Kraft Foods, they are “just” doing it, from YouTube channels to widgets, from mobile recipes to iPod Recipe Guide. And that’s what more brands should do.
How do you like the Kraft Foods approach and Oreo Milk’s Favorite Cookie elevator?