Oceanic Air: The Airline That Gets You Lost?

Written by Igor Beuker on July 22nd, 2009 | 2 comments

Lost fans know: never fly on Oceanic Air. Their planes seem to crash on islands inhabited with murderous doctors, weird experiments, and supernatural powers. ABC went viral with Oceanic Air and turned the mysterious fictional airline into a “real” company with a “real” website – and produced billboards to promote it.

Lost has an extremely loyal fan base that tracks all kinds of details and facts about the complicated drama. The advertisers have also been very creative in marketing the show….even distributing bottles with Lost maps inside on California beaches.

Lost is finally winding down its television run – only 18 episodes remain to smooth out the confusing stories, love triangles and rectangles, and time traveling. Continue reading about Oceanic Air and Lost.

The author of this article is our guest blogger Brendan O’Keefe. At his blog Billboard and Outdoor Advertising you can find great outdoor campaigns. Thanks Brendan- think our audience would like to see you more often…

Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.

2 Comments

• Niels Bellaar says:

  July 23, 2009 at 10:33

  I really love the Lost series and the way ABC makes it all very ‘real’. I can imagine that if you’d come across these ads it adds great value to the experience of watching the series.

  Reply
• Igor says:

  July 28, 2009 at 21:24

  Hi Niels

  Have you ever seen this Lost spoof
  http://www.viralblog.com/old-skool/viral-tomtom-spoof-solves-lost-tv-series/

  We also introduced Lost in the Netherlands for Net5 / SBS6 in 2004. We created a few movie trailers and seeded them into film freaks, blogs, fora and communities .. it spread like fire.

  http://www.lacomunidad.nl/lost/

  Cheers

  Reply