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08/03/2013 by
1214 views

Dutch Hotel Earning Global Attention With QR-Porn Room?

Dutch hotel Modez is earning global attention with its new QR-porn room. Quite sure tech and sex freaks will love this story.

Afbeelding 019 500x360 Dutch Hotel Earning Global Attention With QR Porn Room?

The adult industry is the undisputed early adopter when it comes to web and mobile technologies.

And The Netherlands – especially its city of sin Amsterdam – are known for their red light district, legalized soft-drugs and smart tech start-ups.

Hotel Modez based in the Dutch city of Arnhem (close to Germany) has launched a guerrilla marketing product: the QR-code porn room, available for just € 119 per night.

During your stay you might not get a lot of sleep though. From walls to pillows, the whole room is covered with QR-codes.

Walk around the room with your smartphone pointed at the codes, and they will unlock a world of erotic dreams on your screen.

Over 30 Dutch designers created concepts for the 20 hotel rooms. The whole hotel is inspired by fashion and lifestyle, even the elevator is designed like a fashion museum with arty photos:

Afbeelding 039 500x333 Dutch Hotel Earning Global Attention With QR Porn Room?

A full night of erotic dreams is offered for 119 EUR. If you are planning a trip, check the availability at hotel Modez.

Make sure to share the experience with us. Or part of it…

My opinion?

In the battle between the many hotels, everybody is trying to get their hotel ranked high in Google or Booking.com results.

Hotel Modez stood out in a very original and brave way. With smart guerrilla tactics embedded in its core product, I am convinced it will earn a massive amount of links, pins, likes, links and loves from an large audience. For quite some time. Long live the long tail?

Have you neglected your Google SEO and SEA for a while, or have not been 100% dedicated in optimizing your “findability”? No worries. There is a way out.

Create a unique viral product at the heart of your business and you will keep pulling new customers through your funnel. Without advertising campaigns.

People will talk about you so much online, that you will be topping the search result pages in no time.

If that does not work? Believe me, it will.

Sex always sells.

Maybe, just maybe because in a moment, you will be sharing this story too.

What About You?
Would this hotel stay top of mind? How do you love their ideas? I look forward to your answers with a big smile on my face already.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

 

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