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09/05/2013 by

Huggies TweetPee: Cool Gadget For Geeky Parents?

Huggies Brazil is helping geeky parents with a cool gadget: TweetPee, a sensor and Twitter-based alert that reminds parents to change baby’s diapers.

huggies tweet pee 620x350 500x282 Huggies TweetPee: Cool Gadget For Geeky Parents?

Technology is enabling us to do more good?

Well, some brands are definitely ready to help, not hype.

Huggies TweetPee: a Sensor & Twitter alert?

TweePee sensor is attached to the baby’s diaper. When the sensor perceives an increase of humidity, it sends a tweet out to the parent’s Twitter account to let them know their baby needs their attention.

See the sensor here:

huggies tweet pee 500x280 Huggies TweetPee: Cool Gadget For Geeky Parents?

Big-data and Mobile Diaper Commerce?

Now even smarter is that the tweet is also connected to a mobile app that keeps track of number of diapers used. This enables the parents to order new diapers, way before they are all wet. Always on, or should I call it: “always in stock”?

huggies tweetpee 500x343 Huggies TweetPee: Cool Gadget For Geeky Parents?

So what might seem like a geeky gadget to the linear minds, might look like big-data driven mobile commerce to the non-linear minds among you?

My Opinion?
Very clever helping by Huggies and Ogilvy Brazil. Almost Nike Running alike.

Is it big-data or just small data? I don’t know, but does that really matter? I like TweetPee because it is a clever and relevant way for parents that need it.

It’s spot on innovative digital branding by Huggies, earning them global attention and buzz. And probably a lot of kudos from influencers within the marketing and tech industry.

Luckily Twitter is a clever little blue bird, not the yellow Big Bird from Sesame Street.

How would that big beast fit a diaper?!

What About You?
How do you rate the TweetPee program from Huggies? Our readers would love to hear your opinion in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker.

Source: Our friends from Adverblog.


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Comments (4)

  • Paul van Veenendaal
    17/05/2013, 18:18

    Someone in my Twitter timeline commented “if you think you need that for your kids, you’ve failed as a parent”. What’s your opinion Igor?

  • Bastiaan Weers
    21/05/2013, 11:01

    As any parent will tell you, children already have an build in “change diaper” alert, it works via crying and smell. And believe me, it’s hard to miss. As an parent of two (2,5 yrs and 8months) I see a lot of hype and no actual help. I love brands that try to create useful brand experiences so thumbs up for the effort. But I wonder how many parents they interviewed to get the insight.

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