Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

 

By signing-up you agree upon our terms and conditions

 
29/04/2013 by
1159 views

Nike Photo ID Lets You Customize Sneakers Using Instagram

The Nike Photo ID project allows you to customize your sneakers according to the colours of your favorite photos on your Instagram page.

Screen Shot 2013 04 26 at 5.12.11 PM 500x231 Nike Photo ID Lets You Customize Sneakers Using Instagram

Nike fans can design their own shoes and other apparels for several years now at Nike ID. In addition to the well known website, Nike has recently launched a tool which syncs with a user’s Instagram account and is accessible at Photoid.nike.com. Nike is using the campaign to push the line of Nike Air Max sneakers.

Using a picture from an Instagram account, consumers can create custom background pictures that feature Nike’s shoes.

See how it works below:
how Nike Photo ID Lets You Customize Sneakers Using Instagram

So once you pick a photo from their Instagram account, you can choose one of three different shoes — the Nike Air Max 90 iD, Nike Air Max 95 iD or the Nike Air Max 1 iD – for your picture.

The tool then uses your Instagram photo to create a colour scheme for a shoe that matches the background colour.

Check some of my creations here:

The site is currently only available in the United States, France, Britain, Spain, Germany, China, Italy and Japan.

My opinion?
I really like the way how Nike leveraged Instagram with this concept, it goes beyond a photo competition or a Instagram influencer campaign.

The cool thing about the tool is that consumers can customize their own pair of sneakers, but they can also shop from their smart-phones, tablets and desktops.

Nike proves once again that they are able to create a real brand utility. And again: they’re helping, not hyping. And that fits perfectly in the trend fro the upcoming years: More and more brands are becoming publishers instead of just advertisers.

What about you?
What do you think about this concept? Have you tried the tool already? If so, please share the links to your creations below!

Follow & Share
Up for more lifestyle marketing trends? Browse our category Lifestyle, join us on Twitter, LinkedIn, Facebook, Pinterest, RSS and get our weekly E-mail Newsletter for updates and free bonus content.

About the author
Laurens Bianchi is an independent online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.

 

Follow Category?

Follow Author?

Laurens Bianchi
9 more

Follow Tags?

about nike runningFollowUnfollowbrand utilityFollowUnfollowbrandsFollowUnfollowdigital sports marketingFollowUnfollowe-commerceFollowUnfollowInstagramFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollownikeFollowUnfollownike-idFollowUnfollowsportsFollowUnfollowtechnologyFollowUnfollowtrendsFollowUnfollow
 

Comments (1)

  • Igor Beuker 02/05/2013, 00:59

    Love it. Nike a facilitator, not advertizer. Helping again, not only hyping.

     
 
 
 
 
 
xt/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); */ ?>