Booming Growth Of Smartphones And Apps
Apple’s App Store, Android Market and other mobile app stores like Ovi Store and Blackberry’s App World provide users with handy apps and many cannot imagine their lives without mobile internet, GPS and various apps.
The number of smartphones shipments is expected to be almost one billion in 2015, with Chinese smartphone users leading the growth of daily app usage.
In December 2011 the Android Market surpassed 400,000 app mark, doubling the number of available applications only in 8 months.
It can be said that there is “an app for everything” but I’d doubt that. Anyhow, it is and will be a growing market and CMOs should focus on the needs of their customers, an app can help them decide in the process or just be handy when they need it – e.g. what to cook, where to go for drink or also where to crash a wedding.
Lookout, a mobile security company created this infographic, mapping the share of the market, comparing adoption of mobile apps in several countries and much more.