Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
05/10/2008 by
6612 views

How Nike Spreads Football Videos With Widgets

Nike is famous for its video creativity. Nike understands like no other brand how video portals and social networks can contribute to raise even more brand awareness and to increase its brand preference. A no-brainer to Nike, since they understand that their target audience spends hours per day in social platforms.

See i.e. the Nike Football Channel at YouTube. Or see the Nike Here I Am Facebook Channel.

Nike Football has created so many videos that they have decided to combine them in a widget. The widget allows Nike fans to see all new videos together.

The widget also enables Nike brand ambassadors to embed the videos with a few clicks into their blog or social network. It’s a smart way of Nike facilitating brand fans to spread their videos.


The video widget is spread in +10 countries. Nike has done this initial spread through natural seeding and paid seeding.

Nike keeps experimenting and thus learning with online video an director’s cuts. The sad thing is: 95% of all other brands will not tap into online video for years, so they will get more and more disconnected from their target audiences.

Nike also gave an extra push through an online display advertising campaign. It’s another revolutionary digital marketing innovation used by powerhouse Nike.

So is social media marketing the next step to brands? Lets act like Nike and just do it! You will find out soon…

Source: LaComunidad