Nike Football iPad App

Written by Daan Jansonius on May 3rd, 2010 | 5 comments

Nike is one of the most innovative companies when it comes to marketing. Whether you are looking for unique viral content, great mobile applications or performance enhancing platforms and branded utility – they’ve got it all. They are also quick to respond to trends (think Nike+) and engage with new platforms.

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So it was to be expected they would bring out an iPad application – the Nike Football+ Team Edition.

The app offers football coaches everything they need – from complete training schedules to interactive video demonstrations and of course everything can be fully customised and personalised.

This is another great example of branded utility.

Source: Blogilvy

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