Nokia N-Gage: Viral Films & FIFA 08 Giveaways
To further promote their N-Gage next generation mobile gaming service, Nokia is giving away 120.000 FIFA 08 licenses to any UK resident in possession of a compatible Nokia device, until the end of August 2008. See one of the N-Gage viral videos Guy in Bathrobe below. Listen to the guy’s girlfriend in the tube….
In a bid to raise awareness of both their new gaming service and their mass FIFA 08 license giveaway, Nokia released today a series of CCTV-style films documenting the amusingly absorbing effect of mobile FIFA 08. Other of the other videos in this campaign is called Lucky Seat.
Shot undercover on London’s tube network, each of these videos capture the bemused reactions of passengers witnessing a man so engrossed in his game that he does anything in order to avoid any disruption to his match.
The aim of these short films is to drive viewers to N-Gage Micro Site, a CCTV-bank-style site where you can watch any of these six videos at your leisure. From here you can download N-Gage, buy a Nokia N95 8gb or, if you already have the N-Gage application on your mobile, go straight to download your free FIFA 08 license.
This new platform provides a wide range of mobile titles, from the addictive Creatures of the Deep and Sims 2 Pets to Brothers in Arms and Pro Series Golf, all of which can be demoed for free. See the N-Gage Showroom for more details.
The media campaign was done by MediaCom UK, viral seeding by SocialMedia8, viral video tracking with ViralTracker and a Buzz Toolkit with exclusive content was created by LaComunidad.
It certainly looks Nokia is active in the social media space. Have you seen more local Nokia campaigns in your country? Don’t be a stranger and let us know.
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Wow, what a nice execution! I think this campaign shows how “easy” it is to create a viral campaign! IF you only can tab in to the minds of your audience. The thing I like most of good virals is the fact that the I -the audience- can really imagine this happening in the real life! It is hilarious.
Also I like the cctv stuff, if you know how many cctv camara’s we have in London….you could start a TV series out of the footage!
Keep up the good posts!
Cheers,
Noel
@ Noel
Yes it’s smart thinking by Nokia..
I will check the Amsterdam tube, maybe we can spot guys in bathrobes here as well? And screaming girlfriends too
Cheers
Hilarious viral, you must check out the others as well. I would die if I saw somebody’s taking up a pizza in a jammed tube!
Nice website as well, less is more I would say!
Hidden cameras used in this kind of way, makes these viral really funny. After the human snake viral of Nokia, these series are even better!
Nokia rulezz forever!!
I thought Information Week is one of the most reliable sources of information. Thanks