The PUMA Index – Markets and Models
PUMA, the German sportsbrand, has just launched a funny iPhone app. The PUMA Index is a stock sticker with a twist. When the markets go down, the model’s clothes come off. And as PUMA says; if you loose your shirt, at least the models do too.
Once you’ve installed the free app you can choose between a male or female guide to your index of choice, by shaking the iPhone. The market numbers will be updated automatically through the day and when it gets good enough, or bad enough, the models will be called into action.
If you show your iPhone with the app installed to a PUMA sales rep, you even get a 20% discount on your next purchase.
A fun, and little bit sexy, app in rough economic times. Everyone needs a bit of fun, don’t you think?
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money & sex never make a good match… (someone told me at the casino conference in Budapest last weekend) but… http://bit.ly/oz1lj
The Puma Index iPhone app is amusingly clever – http://tinyurl.com/nazslj . I wish I had thought of that for Old Spice…
I too thought this was a brilliant idea. But the teaser video is a lot more interesting than the app. The designed clearly don’t know much about markets and how most if not all of the opportunities to see the models in the underwear took place some months ago while the DJIA was experiencing a massive correction. As it stands the markets are fluctuating in a small range but never enough to actually show off the product or produce the desired effect promised. I’d say this was a very poorly executed stroke of genius.
Nice viral advertisement