Endless Racing Game for iPhone
Car accidents are already a bad experience for people, but when your insurance does not pay out this is even worse. Dutch car insurance VrijVerzekerd wanted to illustrate their unique selling point that they repay the purchase price of your car in case of an accident and created an interactive campaign combining a free iPhone game and a viral video.
Players can build an endless racing track by connecting their iPhones via Bluetooth and driving a car from iPhone to iPhone.
The Endless racing game movie was preceded by a short movie demonstrating the free iPhone racing app.
The campaign was created by Dutch agency Novocortex and I was informed the results are positive with over 160.000 views and great responses.
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Some more info about the campaign:
The video achieved #1 Most Viewed This Month (in the Gaming category) and #31 Most Viewed This Month (in all categories) in the Netherlands, and #7 Most Viewed This Week (Gaming) Globally.
Additional information and screenshots can be found on http://www.novocortex.com/iphone_game_viral/