youfone Partner Dutch Soccer Jupiler League

Written by Igor Beuker on January 25th, 2009 | 3 comments

Telecom operator youfone has become the official partner of the Dutch first soccer division: Jupiler League. Soccer fans that subscribe to Youfone can sponsor their favorite soccer team with their mobile phones.

Next youfone donates 10% of the monthly mobile invoice directly to the selected soccer club within the Jupiler League. youfone claims it can make this deal, since its smarter and cheaper: “we are the first mobile operator that charges phone calls per second and not per minute.” The donation is at no extra costs for the fans.

Cheaper or not, this deal offers the fans the opportunity to churn to youfone, that will give them cheaper phone bills and financial support to the soccer club they love.

Is it a smart way of sponsorship activation or a clever way to provoke brand ambassador loyalty? Or do you feel its part of a new credit crunch marketing idea?

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3 Comments

• Laurens says:

  January 27, 2009 at 19:27

  Yeah, smart move from Youfone, many clubs in the Jupiler Leaugue can use some extra budget!!

  Reply
• Igor Beuker says:

  January 27, 2009 at 23:47

  Do you think other operators will follow this example abroad?

  I know o2 in the Uk is very active in Rugby and Soccer!

  Cheers

  Reply
• Laurens says:

  January 28, 2009 at 11:35

  Approximately almost every premier league team have a mobile program, such as the Arsenal Wap program:

  http://www.arsenal.com/mobile/wap

  In Holland you can watch the Eredivisie live on your mobile for just 5 euro’s a month.

  Reply