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Dear reader,
This is the December edition of our ViralBlog newsletter. Once again we would like to share some great virals and social media marketing trends from the last month. We hope you will enjoy our newsletter…
Community Marketing
As the number of Mommy bloggers are increasing, NBC saw the opportunity to introduce TodayMoms.com and ViralBlog was nominated as Most Popular Blog at the Dutch Bloggies 2009.
Guerilla Marketing
The British Indie rock band Editors hacked themselves into Google Street View and used it to stream their new album. The small Amsterdam based fashion and lingerie boutique Je m’Appelle Nikki launched an unusual bra campaign.
Mobile & iPhone
Dell entered the world of smartphones with their new Dell Mini 3 and the Dutch car insurance VrijVerzekerd connects iPhones via Bluetooth in a racing iPhone game app.
Online Marketing
The 2010 ANDY Award is taking a social media approach and gives power to the people.
ViralTracker (Advertorial)
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Online Video
While Volkswagen got huge global attention with their Swedish rolighetsteorin campaign, Nikon launched the world’s first projector camera and at the same time Acciona is destroying ads on YouTube.
Social Media
Have a look at this month must-read, coming from McDonalds and their Social Media Marketing Strategy or check out how to measure Social Media ROI delivered by the guys at Socialnomics. ZDNet writer Jennifer Leggio generated a lot of buzz with her post about the Social Media Guru and Heineken launched their next KnowTheSigns campaign for 2009.
Viral Cases
This year once again OfficeMax returns with a new and improved
Elf yourself 2009 campaign.
Viral Commercials
The Anne Frank House in Amsterdam launched a new official YouTube channel with a viral video and Google also uses a viral video to promote Android, the mobile phone operating system. Check out the alternative version of the popular Guitar Hero, the Kasabian Football Hero.
Viral Friday
Enjoy our great Viral Fridays! One to read every week.
Widgets & Social Apps
Lufthansa is using Twitter and Facebook to inform people about the current position of flights in a new service called MySkyStatus while IKEA launched a new Facebook campaign. And finally the hottest new property on the internet: Google Wave.
ViralBlog News
If you would like to reach a global marketing audience, we invite you to take a look at our new advertising rates. We offer advertorials, buttons and sponsored links.
If you know great viral case studies that we should write about, make sure you notify us. If you want us to write about your latest viral campaign, please check what we need to write about it.
Don’t forget to share this edition with your co-workers and friends, they can subscribe to our newsletter here. If you want to get the scoops, subscribe to our RSS feed or follow us on Twitter.
Cheers,
Igor Beuker
Chief Editor
ViralBlog.com |
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ViralBlog does pretty well in the AdAge Power150 list of best media and marketing blogs.
 ViralBlog.com won the 2009 title of Best Marketing and Advertising Blog at the Chapeau Blog Awards.
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