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Dear reader
We wish you an inspiring and prosperous 2009!! Here’s our first edition of 2009. We hope you enjoy the content...
See the best of the industry’s output for viral campaigns and social media marketing programs for 2008 and some predications for 2009...
Community Marketing
In the field of community marketing 2008 showed us new and refreshing ideas: BA Open Skies, Converse, Myngle, Go!Animate
and Dopplr.
Guerrilla Marketing
Some great guerrilla and buzz campaigns were launched in 2008: Burger King Whopper Freak-out, Californication
Bra Invasion,
The Ladders, Ibiza, Vattenfall and Crime Medicin.
Mobile Marketing
Only a few outstanding mobile ideas and campaigns in 2008: Carmen
Electra, LiveCastr, Virgin’s Studio V and Nokia N-Gage.
Old Skool
Some very old virals that keep being refreshed due to the power of the long tail: MINI
Counterfeit, The
Poetic Prophet, TomTom
solves Lost TV series and Trojan Evolve.
Online Marketing
Some online marketing that has earned our attention in 2008: Natural Born Grillers, Nestle’s Kit Kat, Chex Mix and Google’s China Top 10.
Online Video
Why online video will be the biggest trend of 2009? See what 2008 brought us: WPP
acquires ViralTracker, HBO
launches YouTube channel, Evolution
of Dance 2, Flickr Video, Predator Spoof, Wii Warioland & Annotations, Nykredt Streetmasters, Holiday
Inn Webisodes, Quantum of Solace Scoop, Video Marketing explodes to $7 Billion! and Upload Cinema.
Social Media
This category exploded with disruptive ideas, smart strategies and clever programs: Jeep’s SMM strategy, Virgin Let’s Have Txt, Google vs. Facebook, Nike+ SMM strategy, SMM
Needs SAP Budget Line Item, Starbucks
Clever SMM strategy, Iran
Nation of Bloggers, Wiki
of SMM Examples and Social
Predictions for 2009.
User Created
Who thought only advertising agencies could create work?
See what the users made: Red
Bull, Mexican Wave, Cadbury
and The Dark Knight.
Viral Cases
Some great viral cases that have earned our attention: KLM Fly For Fortune, Unilever
Rising Star, Sporting Portugal, Haagen Dazs Honey Bees and Return of Terry Tate.
Viral Commercials
Again lots of great viral commercials that made us wet our panties: Microsoft’s Break-up, Nadal for Kia, Wonderbra, Freeware Porn 100, Gandalf
Office Wizard, Guinness Dilemma, Caterer’s Gordon Ramsay SpoofsM, Nike Here I Am, Diesel SFW Porn, Why Virals are Brand Conversation Starters and Nokia Bruce Lee.
Viral Friday
Enjoy 52 Viral Friday’s in 2008 with hundreds of great virals.
See the Viral Friday overview of 2008.
Viral Games
Some great viral games that created many hours of brand engagement: Mentos, Coke
Zero Rooftop Racer and Mitsubishi On Your Mark.
Widgets & Social Apps
Widgets gave social media marketing a viral boost: Widgeridoo, Social Shopping, Ray
Ban’s Virtual Mirror and Heineken KnowTheSigns.
If you know great viral case studies that we should write about, make sure you notify us. If you want us to write about your latest viral campaign, please check what we need to write about it. Sending us scoops will help you earn attention and eternal fame...
Don’t forget to share this edition with your co-workers and friends.
Cheers,
Igor Beuker
Editor in Chief ViralBlog.com
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