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Dear reader,
The year of 2010 is well underway and we are ready to share some of this year´s first viral and social media marketing trends. We hope you will enjoy our newsletter…
Guerilla Marketing
This clever and witty Opticana campaign by McCann Erickson in Israël caught our attention, while this first ever wifi quadricopter controlled by iPhone got a lot of attention on YouTube.
Mobile & iPhone
Nike Sportswear has released a new iPhone app called Nike True City which provides unique insights into six European cities.
ViralTracker (Advertorial)
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Online Video
RayBan released another successful video called Guy Has Glasses Tattooed On His Face. Coca Cola has done it again! With this great new Happiness Machine viral video and ViralTracker gives insights on this new case about Kabouter Wesley.
Research
Check out the most important Youth Trends in a new presentation by Youth expert Graham Brown.
Social Media
In the beginning of a new year we all think of some resolutions for the coming year. Have a look at our 5 Social Media resolutions. The new online service Web 2.0 Suicide Machine enables you to erase your social networking profiles. And check out this interview with head of social media at Coca Cola Adam Brown and dive into Coca-Cola’s new Social Media Policy.
User Created
The Dutch band C-Mon & Kypski promoted their new track with a crowdsourcing concept where fans can become a part of the new video clip.
Viral Commercials
This ice sculpture of Harbin’s Saint Sophia Cathedral is made by pouring Harbin beer on a square at a temperature of 34 degrees below zero. Another unboxing video is out and this time it is ninjas unboxing a Nexus One phone. The SpinAwards, the Dutch awards for creativity in digital media, is launching this year’s theme ‘Made in Holland’ with four great viral films, see the first 2.
Viral Friday
Every week we bring you the hottest viral videos with our Viral Friday. If you enjoy our weekly top 5 of the best virals around make sure you check our great Viral Fridays archive.
Widgets & Social Apps
This new Augmented Reality game from Adidas Originals enables you to control the games with your sneaker and it is to be launched in the beginning of February.
ViralBlog News
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If you know great viral case studies that we should write about, make sure you notify us. If you want us to write about your latest viral campaign, please check what we need to write about it.
Don’t forget to share this edition with your co-workers and friends, they can subscribe to our newsletter here. If you want to get the scoops, subscribe to our RSS feed or follow us on Twitter.
Cheers,
Igor Beuker
Chief Editor
ViralBlog.com |
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