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Dear reader,
Still rainy outside? Curl up inside on the couch with your laptop or behind your computer to dive into the best of ViralBlog for the month of August. Happy reading!
Community Marketing
These days everyone is talking about Social Media, how to do it and what will happen to you if you miss the boat. In this article you can read what to do to keep up.
Mobile & iPhone
Here is some news for you: mobile internet is more popular in China than in the US! According to a research report by Nielsen the Chinese have less 3G coverage but still go online on the road more often than the Americans.
Online Marketing
In the early days, getting a cool image with some copy from one place to another was a lot harder than it is now. Through social media these things can spread like wildfire. Take the campaign by Renault for example. Are you kissing enough to comply with the number of Renault Méganes in your town?
It appears that fewer people are looking up ‘viral marketing’ in Google. Insights for Search shows us some interesting stats regarding viral marketing and viral video.
ViralTracker (Advertorial)
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Online Video
This month, Heineken was out with a brand new viral video, continuing on the ‘Men are from Mars, women are from Venus’ kind of vibe. The video trailer for the ‘Expendables’ movie practically bursts out of your screen! Very cool effects indeed. Another new video for this month was the Frank Miller short ‘Gucci Guilty’ trailer that will be shown for the first time at the MTV Video Music Awards.
Remarkable & Gossip
Did you know that this month the 1000th ViralBlog posting was placed? Read it here!
Research
How we all love infographics. They’re just so informative! This month we have one about how social engagement is changing and another one packed full of facts about the internet.
Social Media
Twitter has been a popular social tool for quite some time now, just this month the 20 billionth tweet hit the internet. Remarkable fact is that it took less than 5 months to double from 10 to 20 million whereas the 10 million milestone took 4 years. There is more Twitter news, this time from fashion brand WE. They installed Twitter mirrors in their stores so shoppers could instantly tweet their new clothes. Regarding social tools, can we really call them social? Check it out in this TEDTalk video.
Sports & Sponsoring
Dutch soccer veteran Edgar Davids is joining Crystal Palace. He received a request through Twitter asking him to come to the rescue. What can Twitter do for your career?
User Created Content
What do you do when you need money for a cause? You call in the help from everyone! At least, that is what Rotterdam Basketball is doing to get sponsors on the team outfit. Interesting piece of crowdfunding work.
Viral Commercials
Like last year’s Stanislav campaign on Hyves, it’s now Facebook’s turn to get personal. Through a Facebook API you can create your own horror trailer starring you and 9 of your friends.
Viral Friday
Another month has passed with some great viral videos. Go and have a look in the Viral Fridays archive. Here you can also find older videos that starred in Viral Friday.
ViralBlog News
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If you know great viral case studies that we should write about, make sure you notify us. If you want us to write about your latest viral campaign, please check what we need to write about it.
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Cheers,
Igor Beuker
Chief Editor
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