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Dear reader,
In front of you is the new ViralBlog newsletter. Didn’t have time to read every entry from last month? Don’t worry, we have gathered the best of ViralBlog in January for you to enjoy. Happy reading!
Social Media
Old Spice guy is back to promote the wonders of Old Spice. The Old Spice campaign was a huge hit last year, helping increase sales and reinvigorating a forgotten brand. The main question now is can they make it again in 2011? Have a look at this video.
And wouldn’t it be great if you could create your own social network? They help you service your community in our own way; you can make personalized profiles, you can send messages, create subgroups and blend together those people with similar interests. To know more read this article!
Mobile & iPhone
As everyone has a cell phone these days, it is interesting to see the type of usage across the globe. And if thinking about a way to spread a word among smartphone users and even more, here is a good tip. Originated on iOS-supported devices and released only in December 2009, a puzzle video game Angry Birds made a staggering rise in the number of downloads for all platforms. And the point? That a successful branded game can help lift brand awareness, engagement and much more – see for yourself.
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Community Marketing
Future marketing will mostly become about how many customers a brand has and what the economical value of one relationship is. The value is not only about having a fan but about the audience and benefits ‘fanning’ offers the brand. Read more about it in this article.
Guerrilla Marketing
Lots of cool stuff this month here. We begin with Spanair which transported quite unusual luggage, generating an unbelievable positive feeling among her passengers during Christmas Eve. Next, we have the Belgians and their answer on nagging waiting lines at call centers which definitely was hilarious. And lastly we showed how 3D projections create astonishing amount of Buzz and WOM accompanied with some massive examples.
Remarkable & Gossip
Everybody has had that thought when something is a success you think why didn’t I think of that! Well the people of Google had exactly that thought with Groupon and made an offer for a $ 6 billion buyout . But when Groupon rejected the 6 billion buyout they decided to launch a Groupon Competitor called: Google Offers.
Research
We still love Infographics. This month we have blogged about the history of social networking, from e-mail to Twitter. What is next? ;-)
Viral Commercials
Heineken launched their new global campaign called ‘Open Your World’ with this spectacular video. At the end of the video you see them linking to their Facebook page, it looks like Heineken wants to meet the other big brands here!
Viral Friday
Viral Friday means heaps of fun, awesome and strange videos. Go and have a look in the
Viral Fridays archive. Here you can also find older videos that starred in Viral Friday.
ViralBlog News
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Don’t forget to share this edition with your co-workers and friends, they can subscribe to our
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Cheers,
Igor Beuker
Chief Editor
ViralBlog.com |
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