Virgin Mobile: Veteran In Victorious Virals

Written by Igor Beuker on October 10th, 2007 | no comments

Virgin is famous for it’s guts in marketing, guerrilla, buzz and viral campaigns. It’s fair to say that Virgin is a Viral Veteran. Their concept of creating compelling viral commercials is putting in hip hop superstars into their productions. Rappers like Missy Elliott and Busta Rhymes.

To promote it’s bundles calls and text messages Virgin Mobile launched a great webisode website Missy Elliott. But also Busta Rhymes But Naked virals are revolutionary virals. These vrials are so old, there still in WMV and Quicktime, not in Flash video.

Virgin Mobile is a very smart challenger brand. It first launches 2 to 3 viral commercials online. Then after 3 months picks the most popular viral commercial out of this viral campaign. And then plugs this most popular viral into a TV campaign. That’s a whole different ballgame than plugging just another dull TV commercial into YouTube, to hope it gets affection of the masses.

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