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25/10/2012 by
1888 views

3 Interesting Examples Of Interactive Shopping

You can buy products in a traditional brick store. If a store closed, you can buy them on-line via computer, tablet or mobile and get them delivered to your doorstep. Simple. But here are three nice, creative and interactive shopping examples that take window shopping a step further.

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adidas NEO Window Shopping

First on the list is a new interactive window shopping concept by adidas. It connects with consumers’ smart-phones making it magically easy to shop at any time without an app or scanning various QR codes. It’s not the first time adidas uses such a concept.
Earlier this year they tested another creative approach, a Social Media Mirror.

The new storefront window, with intuitive interface of the touch-screen, is a virtual store with life-size products.

Shoppers and passer-byes can play, explore, drag products in their original size.

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When they find a product they are interested in, they can drag it directly into their smart-phone and purchase from adidas NEO on-line.

The adidas WindowShopping experience is now live at the NEO store at Breite Gasse 46, Nürnberg, Germany and was developed in a co-operation between adidas and TBWAHelsinki.

 

PayPal Introduces Europe’s first 24/7 mobile shopping

The popular shopping district of Amsterdam, de 9 straatjes (The Nine Streets), that offers a variety of shops, restaurants, hotels, museums, culture and art is the first one in Europe where you can shop 24/7.

Of course with your smart-phone and checkout with PayPal. Each of th 30 shops has a unique QR code and you need an app which can be downloaded at 9straatjesonline.com.

After the code is scanned, the customer is redirected to the mobile site with the list of products from the window of a shop. Than it’s about selecting the right color and size and proceeding to the payment, the product(s) are delivered to a desired address later on.

9 Straatjes Plattegrond 500x292 3 Interesting Examples Of Interactive Shopping

 And as Amsterdam is the second best city to visit in 2013 by Lonely Planet, I recommend to check out that amazing part of the city while you’re already here.
The only drawback – the delivery takes 2 days, so plan the shopping ahead.

 

Emart Sunny Sale: 3D QR Code Campaign

One of the biggest retailers of South Korea, Emart, found out that people don’t purchase that much during a specific period of a day – lunch time. And as Korea is a region with one of the highest (if not the highest at all) affinity to QR codes usage, the decision was to leverage this and give people a unique lunch shopping experience.

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The Sunny Sale which involved a 3D QR codes which were placed across the city and could only be scanned during the hours of 12 and 1PM each day as the sunlight casted a shadow to complete the QR code. When the  code was scanned a person received a 25% discount code for shopping in store or through a mobile e-commerce site.

And the results? The campaign started with 13 3D shadow QR codes placed around Seoul, but later growing to 36 in total. The customer membership has grown by 58% and lunch time sales increased by 25%, when compared with the previous month.

 

Which of these three examples do you like the most? Have you seen other interesting interactive shopping campaigns or ideas? Would love to read about them in the comments.

Sources: creativecriminals.com; cogenta.com; digitalbuzzblog.com; kineticww.nl; news.adidas.com;

 

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Comments (3)

  • Igor Beuker 25/10/2012, 21:02

    Very insightful article, thanks for sharing. adidas innovative again!

    Not convinced that text messages that can change the ceiling light from blue to red (in the Neo store) are the disruotive innovations fashion shoppers have been waiting for? But the social media mirror is connecting peers to peers and smart.

    9 Straatjes also very cool, but hopefully they will go beyond QR code to make it broader and smarter.

    Here some other retail trends we covered before:
    http://www.viralblog.com/social-commerce/retail-trends-2012-bricks-perish-screens-profit/

    cheers

     
  • Laurens Bianchi 25/10/2012, 22:23

    Nice examples, thanks for sharing! Here’s anther interesting one:

    Shopjacket (http://www.shopjacket.eu) provides fake 3D fronts to a shop that is designed to give the impression that a vacant unit is a functioning shop. They combine this with product images that you you can scan and instantly buy on your mobile phone.

     
    • Igor Beuker 26/10/2012, 11:06

      Some people mailed that they had expected other examples of Amsterdam and window shopping?!

      I guess they meant other interactions ;-)