Campbell-Ewald: Let Others Build The Website

Written by Marc Metekohy on September 14th, 2009 | 5 comments

Campbell-Ewald, a top 25 advertising agency in the US, has just revamped their website. But instead of having a team of front- and back-end designers and developers having to build the complete website Campbell-Ewald decided to frame existing content and use it as their website.

From Facebook, to Wikipedia to Flickr. They must have thought: why should I build it when others already have done it for me?!

A great example of utilizing what’s already out there, build by others, and use it to your and their advantage.

We have reported on this, what we refer to as a, Brand Hub before. A great example of using what’s out there to your advantage and enabling your brand fans to engage with your brand, is Jeep and their Jeep Community.

The technique of framing content from other website is of course not new. Examples are the websites from Modernista! and Skittles, whereas the former hardly can be called a website. But then again, who needs a website?

Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.

5 Comments

• Niels Bellaar says:

  September 15, 2009 at 10:27

  Now that’s nice use of what is already out there. Kind of reminds me of the Skittles website: http://skittles.com/

  Reply
  • Niels Bellaar says:

    September 15, 2009 at 10:28

    Oh.. I now see you already got that…

    Reply
• differente (Diferente) says:

  September 15, 2009 at 14:56

  Bem bacana, site baseado em conteúdo existente na web http://tinyurl.com/p8fmmr Simples e barato.

  Reply
• Davezilla says:

  September 16, 2009 at 00:29

  Thx for the writeup, Marc!

  Reply
  • Marc says:

    September 16, 2009 at 09:13

    Hi Davezilla,

    thanks for noticing. I think you guys made a really cool move on the redesign.

    Reply