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01/04/2013 by
1223 views

HP Photoball: HD Camera Wi-Fi Charged Event Photos

HP Photoball, a giant ball with HD camera and wi-fi antenna is taking photos of the crowd at a music event in Sao Paulo.

Knipsel 500x278 HP Photoball: HD Camera Wi Fi Charged Event Photos

Forget about Instagram or Twitter’s Vine for a moment. The HP Photoball is taking photos as it bounces around the crowd during music festival Planeta Terra in Sao Paulo Brazil.

The cool thing? The photos are being sent to a live feed on stage. And to Facebook fan page in real-time.

Even cooler? Fans could share and print the photos during the concert.

More than 3 million viewers were also able to witness the concert via live online broadcast.

See the Photoball video here:

My Opinion?
Clever “move” from HP and its agency Almap BBDO.

Brand innovation at the heart of the product makes it very relevant. And very entertaining for the crowd.

You could call it: adding meaningfulness to people’s lives.

And pretty light on branding. HP who?

Two thumbs up for HP and Almap BBDO.

Hopefully you will share this story.

What About You?

How do you like the HP approach? I would love to read your feedback in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (both sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.

 

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Comments (2)

  • Laurens Bianchi 02/04/2013, 09:03

    Very cool! Beach balls have been bumping around these kind of concerts for decades, so smart to put a camera in it!