Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
01/04/2013 by
5062 views

HP Photoball: HD Camera Wi-Fi Charged Event Photos

HP Photoball, a giant ball with HD camera and wi-fi antenna is taking photos of the crowd at a music event in Sao Paulo.

HP Photoball: HD Camera Wi-Fi Charged Event Photos Sao Paulo Music Festival Brazil

Forget about Instagram or Twitter’s Vine for a moment. The HP Photoball is taking photos as it bounces around the crowd during music festival Planeta Terra in Sao Paulo Brazil.

The cool thing? The photos are being sent to a live feed on stage. And to Facebook fan page in real-time.

Even cooler? Fans could share and print the photos during the concert.

More than 3 million viewers were also able to witness the concert via live online broadcast.

See the Photoball video here:

My Opinion?
Clever “move” from HP and its agency Almap BBDO.

Brand innovation at the heart of the product makes it very relevant. And very entertaining for the crowd.

You could call it: adding meaningfulness to people’s lives.

And pretty light on branding. HP who?

Two thumbs up for HP and Almap BBDO.

Hopefully you will share this story.

What About You?

How do you like the HP approach? I would love to read your feedback in the comments below.

Follow & Share
Want more social insights? Browse our category Social Media, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (both sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.

 

Follow Category?

Follow Author?

Igor Beuker
17 more

Follow Tags?

advertisingFollowUnfollowbrandingFollowUnfollowbrazilFollowUnfollowfacebookFollowUnfollowhpFollowUnfollowhp photoballFollowUnfollowInstagramFollowUnfollowlifestyleFollowUnfollowlive streamFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowmusic eventFollowUnfollownewsfeedFollowUnfollowphotosFollowUnfollowsao pauloFollowUnfollowtechnologyFollowUnfollowTimelineFollowUnfollowtrendsFollowUnfollowtwitterFollowUnfollowvimeoFollowUnfollowvineFollowUnfollow