Kellogg’s: Bring Back The Office Tea Trolley

Written by Igor Beuker on May 21st, 2008 | no comments

Kellogg’s Nutri-Grain has just launched an online campaign to bring back the office tea trolley. The target audience is office workers in the UK. Campaign goals are to drive brand awareness and to create emotional engagement around traditional office breaks at 11 AM and 4PM.

The campaign has a dedicated micro site and allows visitors to create and sign an office petition, view the tv commercial and win a tea trolley for the office and a holiday for their boss.

The design and build were done by Magnetic North, digital PR by Good Relations.

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