New York Fashion Week: Diesel Black Gold
We love it when the online world and the offline world come together and share. It’s what we have seen from exciting brands like Red Bull and Apple and we believe many brands have the opportunity to port their offline activities to the online world. And today Diesel is doing such a thing.
At this very moment the world’s hottest fashion designers and brands are showing their fall 2010 collections at the semi-annual New York Fashion Week. Among these is Diesel who will show their Diesel Black Gold fall 2010 collection today at 5pm.
Many want to attend this fashion show, but only a few actually can. From Apple we learn that major offline presentations (the Apple Keynotes) are followed by many via streaming video. At the Diesel Black Gold dotcom you can tune into the live broadcast of the runway show, giving you the opportunity to be among the first to know about this fall’s hottest designs.
In addition Diesel invited not only their offline press relations to the runway show, but also several online fashion influencers. By doing so Diesel shows the importance of having an online presence and closes the gap between traditional journalists and bloggers.
Discussing what you’ve just seen at the live broadcast can be done at Diesel’s Facebook and Twitter channels. It really looks like Diesel is moving away from traditional marketing and towards a model which is more content driven, engaged and focused on consumer dialogue.
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Like Diesel’s approach! They certainly seem to be moving towards a new marketing model.
The Black Gold collection and Amber Le Bon are not so bad either
Cheers
I agree. But it still surprises me that this kind of news are still seen with ‘surprise’. I guess it’s time to realize that this is the current standard, and we should look with surprise to more innovative sort of campaigns.
What do you think?
..for example doing something with real active help of the audience in social media, and not just ‘following-twitter’ and being a ‘fan-facebook’.
Check this campaign by cadbury picnic chocolate bar featured today in the adsoftheworld http://adsoftheworld.com/media/ambient/cadbury_picnic_chocolate_bar_no_picnic
Very cool. I love to see brands use creativity and online social tools to reach/engage more people. Thanks for the great post. It’s actually interesting timing as I wrote a post for small business owners and how they can use online social tools like Yelp, Facebook, YouTube, etc. to host and promote their own local fashion show. With the free tools that are available online, even small businesses can create very memorable events: http://bit.ly/97b9qS
Best,
Ryan Taft
The fashion week 2010 in New York was just amazing. I really enjoyed all the shows. I allready booked my trip to the fashion week 2011 it will be great again I am hopping.
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