Renault – Can A Car Change A Town?

Written by Ran Weiss on August 6th, 2010 | no comments

Renault is launching a new campaign for the Megane – The Megane Experiment. Someone at the French car maker’s marketing department had watched Volkswagen’s sponsored campaign – The Fun Theory and took notes.

In a way that can only be extrapolated by the French, the theory behind the experiment correlates low kissing rates (I wonder how they measured their stats) and the lack of Meganes in a north English town to low fertility.

Here’s the full documentary:

If you are in the UK and want to check your area’s “joie de vivre” – joy of living rating, you can go to Renault’s minisite at themeganeexperiment.com where you can also check how much “joie de vivre” you have. My personal score was 0%. I guess you can score higher only if you are French.

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