Comments on: The Future Of Online Advertising Explained

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By: anne jaa

anne jaa — Thu, 11 Feb 2010 03:41:04 +0000

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By: Igor

Igor — Tue, 29 Dec 2009 17:26:04 +0000

Hi Bob,

Yes, SEA will probably stay!

I do only hope that more brands will learn to focus at owned and earned media first(like SEO / SMO etc), before they spend all their money on bought media.

I do feel that online can still learn much from offline in many ways. To give you a few examples;
Online advertorials have great impact on AIDA, however so many online publishers do not offer them (on their ratecard and/or portals).

Next, most publishers complain about the lack of advertising revenues in social and online video. They think aggresive pre-roll ads are the solution, but hardly anybody tries going around the video….

So great point about advertorials!

Cheers

Igor

By: Bob Fitzgerald

Bob Fitzgerald — Tue, 29 Dec 2009 17:18:34 +0000

One fact is that SEA is not going away. Reducing and migrating to social networks and mobile search for sure, but not going away. What may come full circle is the initial building of localized sites which are keyword rich and targeted by industry. In other words, will advertisers drill down to sites that are rich in content and value to the searcher? Will newyorkrestaurants.com or chicagorestaurants.com be a more attractive advertising vehicle than citysearch.com or yelp.com for the marketing of a restaurant? Where will advitorials come in?

By: Randy Shamak

Randy Shamak — Thu, 19 Feb 2009 13:11:17 +0000

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.

I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.