The Sun: Score With Sexy Keeley Desktop App?
Since most print publishing houses and daily newspapers see their ad revenues drop and many youngsters don’t want to become a paid newspaper subscriber anymore, print publishers start embracing online. Not that their internet strategy is really smart yet, but it seems like we might get some online action….
The Sun, UK’s best selling newspaper has asked glue London to launch a new online campaign. As result glue seem to have tapped into ‘the beyond the browser movement’.
Desktop App. Keeley utilises Adobe Air and is basically an RSS reader that pulls in sports, showbiz and page3 of the day content direct to your desktop.
The exciting part is that all this content is delivered to you by sexy Keeley Hazell (UK’s most popular glamour model) in a variety of different outfits and lingerie.
Do you think beyond the browser and desktop apps might help newspapers or other brands into more loyal users?
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Wow. Now that is a tight Image.