Twitvertising – Yay or Nay?

Written by Daan Jansonius on September 27th, 2009 | no comments

Twitter’s monetisation strategy is always a popular topic among the influencers within the social media stratosphere. Co founder Biz Stone has recently come out and said the company will start to look to make money before the end of 2009.

But whilst Twitter still hasn’t turned on the money tap, there are various companies already looking to make a buck of the explosively successful platform. Ad.ly is one of these companies – they make money through Twitter advertising. They already have popular Tweeters Dr Drew, Chamillionaire and Tony Hawk signed up to their service.

Whilst it is great to see they are adhering to the principle of disclosure ( ever sponsored tweet ends with “Ad by Ad.ly”) I’m remain unconvinced that traditional sponsorship and advertising strategies are the best ways for brands to approach Twitter. But as always, Twitter and advertising on the platform are only a tool. And you don’t pick a tool until you know what you are building.

Can Twitter advertising be a success? Please join the discussion and let us know in the comments what you think.

Source: Techcrunch

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