Adidas Originals: Women’s Interactive Lookbook
For this year’s Women’s Lookbook, adidas Originals tossed the camera to a diverse selection of models, flipping the script and letting them get behind the lens to document each other as they worked the pavement in adidas Originals’ vibrant Spring/Summer 2010 Womens collection.
Watch Agyness Deyn, Ciara, Ana Ivanovic, Whitney Port, Adrienne Bailon, Tallulah Morton, Louise Roe, Cheer Chen and Hyori Lee show you how to hit the urban catwalks with their individual style.
If you feel more like interacting with the hot ladies, you can use the mouse to drag between frames and then decide who you want to see. You can also check out the clothes they’re wearing by clicking the clothes featured in the right corner.
Get the full experience here.
I think it’s really cool! Check it out for yourself and let me know what you think!
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That’s indeed very cool!
I do like the fact that Adidas keeps trying and pushing the boundaries. Also the fact that they keep looking at integrated solutions.
Our blogger Niels told us that American Apparel launched a similar solution in Dec 2009:
http://www.culture-buzz.com/blog/American-Apparel-Creates-Crowdsourced-Lookbook-2553.html
What I also find food for thought: is this interactive or interacting with the hot ladies?
I do have the feeling that this is interactive.. and that interaction is that two or more people are having a conversation (talk-chat-verbal fight etc)…
I love it (and this is not really my kind of videos).
I think the production of this video is just amazing. Totally different from what I’ve seen and incredibly engaging.
Congrats to the agency that produced this.
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