French Connection’s Chatroulette Contest
ChatRoulette, the internet phenom of the moment, has seen its first branded involvement by the French Connection. Chatroulette randomly connects users from around the world, enabling them to communicate using webcam, text and images.
ChatRoulette, in case you’ve managed to miss it, is an interface designed by a 17-year-old Russian which throws random strangers into webcam chats together, or a text-only chat if you prefer. As with all new web platforms, it lasted about five minutes before it was co-opted for sexual purposes. It was just a matter of time if any brand would try to leverage the success of Chatroulette.
French Connection, the UK based fashion retailer which has stores worldwide, took the opportunity (and perhaps risk?) and releasesed a competition which is part of French Connection’s The Man, The Woman campaign launched in February, which aims to draw more attention to its men’s range of clothing. The competition is simple: Seduce a woman at Chatroulette! and Send the proof of that to win a 250 pounds voucher.
On YouTube there are already some very funny videos of people responding on awkward Chatroulette situations, here are some we really liked:
Old men in a diaper
Darwin with Chatroulette
If you turn your head I win
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I just think it’s amazing the opportunities chatroulette brought lately. For sure i think it’s just a hype, but hey, a good one! ahaha
I think it’ll be a matter of days/weeks until ad agencies discover its power and start using it.. It’s free and it def creates buzz.
Thanks for your comment, I’m looking forward to the next creative idea using Chatroulette, any top line ideas??
hmm
pointing the camera to a screen that is passing some advertising message (video, poster, etc), without any effort, the number of impressions in the course of hours are endless!
aw gawd!
[...] posted before about this new interesting chat program and showed you the first branded involvement by the French Connection. Chatroulette caught also the attention of some digital measurement firms like ComScore and [...]
[...] posted before about this new interesting chat program and showed you the first branded involvement by the French Connection. Chatroulette caught also the attention of some digital measurement firms like ComScore and [...]
[...] than a promotion. However, the buzz around it has been overwhelming (including all the great videos of failed date attempts). And as their marketing director, William Woodhams says, “Any PR is good [...]
[...] this year the French Connection eraned a lotof attention with an other great concept, releasing the French Connection Chatroulette contest. This concept was also a scoop, as it was the very first branded involvement of this crazy internet [...]
[...] year the French Connection eraned a lot of attention with an other great concept, releasing the French Connection Chatroulette contest. This concept was also a scoop, as it was the very first branded involvement of this crazy internet [...]
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[...] It starts with their acronym, FCUK, which really wants you to misspell/misread it. FCUK was the first brand to use Chatroulette as a viable platform for brand communication and last month they launched Youtique, the first ever [...]
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