Frito Lay Dips – Online Video Advertising
The rise of online video advertising seems unstoppable with increasing volumes, budgets and also more and more creativity. There have been examples on YouTube. However, other video portals have not been sitting still. Frito Lay Dips is using Vimeo to set a new standard in online video advertising.
Frito Lay, owner of Tostitos Tortilla Chips and Dips, has set the bar for online video advertising for Tostitos Dips on Vimeo (link).
Although the principle of taking over a page is not new (we’ve seen examples where sites were “trashed”, check Hema, Club Internet: Le Duel & Le Défi, Nationale Vacaturebank, The Good Fight, and Carhartt) it will be very interesting to see if this will positively affect perception on Vimeo as a online video advertising partner.
It is sure online video advertising is getting bigger and just how big the impact will be can be measured with video metrics technology from our weekly Viral Friday sponsor ViralTracker, who provide companies and brands with a way to measure the reach and response of their online video advertising.
Follow us on Twitter, like us on Facebook, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.
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yeah.! online video advertising has got lot of scope.!
Great vid, but sad to see online video will be like watching tv with all the commercials.
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Hi Marc,
Thanks for posting this video. I want to share a white paper of interactive pre-roll with you. You can find it at http://messagent.sanomadigital.nl/optiext/images/ilsemedia/persberichten/whitepaper_interactive_preroll.pdf
Yep. That’s the reality right now. But my question is, what will video advertising evolve to?
My opinion is that ambient advertising will be the next trend. Indeed it’s already happening, but imagining having it in every street is impressive. Huge video billboards passing the virals chosen by people that are passing by, how cool could can that be?
This is the first time I’ve seen such an example of online video advertising, and it’s mesmerizing. However, I agree that in a lot of respects, watching videos online that force you to watch commercials first is getting increasingly annoying. But at least the Fritos ad is so creative and entertaining!
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Online video advertising is great. With Internet advertising you can monitor how your
advertising video clips are working and adjust them to meet your changing needs.