Google’s Super Bowl Commercial
Among the advertisers during the Super Bowl yesterday was a brand I did not expect to be there; Google. While Google is providing the other advertisers a place on YouTube (in the AdBlitz channel) it is strange to see Google advertising its search engine on the big screen. The ‘Parisian Love’ ad shows exactly what Google Search is about:
You might have already seen this video some time ago; it was uploaded on 19 November 2009 in the SearchStories channel (where there are six more SearchStory videos). Before airing last night the video had about 1 million views, now it has 2. Talking about viral.
On the Google blog CEO Eric Schmidt says:“We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”
On its Search Stories YouTube channel Google explains the thought behind the ads: “Every search is a quest. Every quest is a story. These videos show that anyone can do anything when paired with the power of search.”
See all Super Bowl commercials in the YouTube AdBlitz channel.
Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I love this ad. In my opinion the best. Such a simple concept to demonstrate the idea, being powerful engaging the users at the same time.
Also, doritos made a really good set of ads! Worthwhile of seeing!
The Doritos ads were actually part of a crowdsourcing campaign and were created by fans of the brand
http://www.canadianbusiness.com/markets/market_news/article.jsp?content=D9DO6M482
Agree. The first time I saw the ad I was stunned that Google shows the way their product works in such a plain and simple way. And really successful; since I wrote this post the video already got another 400K views.
This is interesting for two reasons:
1) Google is using TV advertising for its core product – has anyone turned the world upside down?!
2) it shows that an integrated approach is extremely important to drive success. The TV ad generated more exposure to the online video, which in turn generated tons of ‘earned media’.
Great work by Google!
Google took the bold step of running a Super Bowl ad in the third quarter of the game today with marking its first major push into TV advertising and a new frontier of marketing.Well i would like to know more about this ad’s reviews.
house of nutrition coupon