Interaction Video Key To Viral Success
Today Tipp-Ex launched their new video ‘A Hunter shoots a bear’. The famous correction liquid made a briljant interaction video, which keeps surprising and triggering the viewer from start to finish. Eventhough Tipp-Ex is not the first to use this interaction concept, Burger King uses a similar interaction technique, the effect is awesome and great fun for the viewer.
As you can see in the picture above, the Hunter also goes ‘outside’ of the video. Not to long ago we saw Sylvester Stallone make a similar move, only with a bazooka.
The Tipp-Ex story is simple. A hunter has his gun aimed at a bear, but doesn’t want to shoot the bear. Instead of shooting to bear, he graps Tipp-Ex and uses it to remove the word ‘shoots’ in the title. The hunter than asks the viewer to add new words to the title, which results in a new video.
Some suggestions for new titels are; is, shoots, loves, marries, cooks, has sex, kick, plays football and my personal favorite farts.
Since the video has been released today, its hard to say its truely succesfull, but seeing all the Tipp Experience activities on Twitter and Facebook Tipp-Ex can be pleased.
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I just wrote an article for ViralBlog http://www.viralblog.com/online-video/interaction-video-key-to-viral-success/
Is there a resource that shows how to create an interactive video?
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