YouTube XL: Online Video Gets Ubiquitous
Yesterday YouTube launched YouTube XL, a platform that allows the user to view YouTube on a television in a version of YouTube that is customized for television screens.
The interface is a really basic stripped version of the web platform and comes with the functions to share, favorite, report and find related items. To browse the channels you can use your Gmote Android app or the – soon to be released – iPhone application. Great piece of technology produced by Google, but what does this mean for the online video industry?
(Online) video’s become omnipresent
The portability of online video is getting better and better. Of course, the leap to the iPhone and other mobile devices was a big step for YouTube in becoming more mobile and portable. But the television is still a bigger mass device then smartphones. With the introduction of YouTube XL, online video is taking a step out of the desktop environment and can become a part of the livingroom experience.
The new released Samsung television already includes the abilities of a lighter YouTube platform as a part of the internet options on the television which include Twitter, Flickr, YouTube and a range of optional widgets. The television is becoming a multifunctional device with good internet functions.
What does this mean for brands?
The presence on existing platforms is becoming even more important. Content on these platforms is getting accessible on almost everywhere. Its better to invest in a good way to display your content on the platforms that keep innovating then spending your budget on a own designed video platform that makes you pay for development and hosting.
What are your thoughts on the new developments in online video?
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About time
And it might be the next step for YouTube to monetize its eyeballs?
Cheers
This looks really good. Just wish I had a TV to view it all on.
I have noticed, however, on my laptop the quality isn’t great. Can only imagine how bad it might look on a larger TV screen…
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