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	<title>Comments on: 3 Mobile: &#8216;Ridiculously Easy Email&#8217; Campaign</title>
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	<link>http://www.viralblog.com/online-social-video/3-mobile-ridiculously-easy-email-campaign/</link>
	<description>VIRAL IDEAS &#38; SOCIAL TRENDS</description>
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		<title>By: Igor Beuker</title>
		<link>http://www.viralblog.com/online-social-video/3-mobile-ridiculously-easy-email-campaign/comment-page-1/#comment-3819</link>
		<dc:creator>Igor Beuker</dc:creator>
		<pubDate>Tue, 06 Jan 2009 21:47:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=1325#comment-3819</guid>
		<description>@Daan

I don&#039;t know if this is a TVc: does not look like it and would be pretty expensive, since its 60 seconds.

Maybe the glue guys can tell us?

Cheers</description>
		<content:encoded><![CDATA[<p>@Daan</p>
<p>I don&#8217;t know if this is a TVc: does not look like it and would be pretty expensive, since its 60 seconds.</p>
<p>Maybe the glue guys can tell us?</p>
<p>Cheers</p>
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		<title>By: Guy Bingley</title>
		<link>http://www.viralblog.com/online-social-video/3-mobile-ridiculously-easy-email-campaign/comment-page-1/#comment-3815</link>
		<dc:creator>Guy Bingley</dc:creator>
		<pubDate>Tue, 06 Jan 2009 17:08:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=1325#comment-3815</guid>
		<description>Although the execution&#039;s beautiful, it&#039;s not that distinct from others in the sector - like the old W+K work for Nokia or even Carphone Warehouse&#039;s doodling hands:

http://uk.youtube.com/watch?v=FeG0UPpAjxo

And at the same time, it doesn&#039;t push the entertainment near as hard as an artist like PES (fast approaching 2m views):

http://uk.youtube.com/watch?v=qBjLW5_dGAM

Maybe that&#039;s an unfair comparison because it&#039;s delivering information as well as entertainment.

But in online terms, the information isn&#039;t that detailed or engaging. And maybe that&#039;s more to do with the brand than anything else?

It&#039;s lovely work, though. Sorry to sound so negative :-)</description>
		<content:encoded><![CDATA[<p>Although the execution&#8217;s beautiful, it&#8217;s not that distinct from others in the sector &#8211; like the old W+K work for Nokia or even Carphone Warehouse&#8217;s doodling hands:</p>
<p><a href="http://uk.youtube.com/watch?v=FeG0UPpAjxo" rel="nofollow">http://uk.youtube.com/watch?v=FeG0UPpAjxo</a></p>
<p>And at the same time, it doesn&#8217;t push the entertainment near as hard as an artist like PES (fast approaching 2m views):</p>
<p><a href="http://uk.youtube.com/watch?v=qBjLW5_dGAM" rel="nofollow">http://uk.youtube.com/watch?v=qBjLW5_dGAM</a></p>
<p>Maybe that&#8217;s an unfair comparison because it&#8217;s delivering information as well as entertainment.</p>
<p>But in online terms, the information isn&#8217;t that detailed or engaging. And maybe that&#8217;s more to do with the brand than anything else?</p>
<p>It&#8217;s lovely work, though. Sorry to sound so negative <img src='http://c519620.r20.cf3.rackcdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Daan Jansonius</title>
		<link>http://www.viralblog.com/online-social-video/3-mobile-ridiculously-easy-email-campaign/comment-page-1/#comment-3810</link>
		<dc:creator>Daan Jansonius</dc:creator>
		<pubDate>Tue, 06 Jan 2009 11:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=1325#comment-3810</guid>
		<description>Maybe the ad was created for TV and therefor not given much attention online?

There is one problem with the video I think - it&#039;s not really share worthy. Whilst the video is creative and the execution is great, the message is hardly something you&#039;d &#039;ooooh&#039; and &#039;aaaah&#039; over, just before you forward it to your friends.</description>
		<content:encoded><![CDATA[<p>Maybe the ad was created for TV and therefor not given much attention online?</p>
<p>There is one problem with the video I think &#8211; it&#8217;s not really share worthy. Whilst the video is creative and the execution is great, the message is hardly something you&#8217;d &#8216;ooooh&#8217; and &#8216;aaaah&#8217; over, just before you forward it to your friends.</p>
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