59% Of US Screenagers Create Content Online

Written by Igor Beuker on December 21st, 2007 | no comments

Today I did a LaComunidad trend workshop for Microsoft MSN in Amsterdam about online video, BGC, UGC and video advertising. Audience were brand marketers from Red Bull, Vodafone, L’OREAL and Beiersdorf. Other speakers were from MetrixLab and Universal Media.

We discussed pre-roll video ads, branded skins around videos, viral internet commercials, BGC and UGC and the video case study 2007 by the Online Publishers Association. The brand managers asked for more cases and research, so why not share some more studies?

That video will beat search in eyeballs in 2008 is a no-brainer. The number of watched online videos watched per month in the US only will hit 10 Billion in 2008 easily! The attending brands liked that trend.

The latest study from the Pew Internet & American Life Project finds that the next generation at least is switched on and producing content. The the study tells, 59% of all American teenagers engage in at least one form of online content creation.

Of those 35% of all teen girls blog, compared with 20% of online boys, and 54% of girls post photos online compared with 40% of online boys. Boys however like their video, with 19% of boys posting video online vs. 10% of girls.

Other figures from the study:

39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos
33% create or work on webpages or blogs for others, including those for groups they belong to, friends, or school assignments
28% have created their own online journal or blog, up from 19% in 2004.
27% maintain their own personal webpage
26% remix content they find online into their own creations

Download the full Pew Internet case study. Or read Duncan Riley’s full article here at TechCrunch.

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