Coca Cola: Happiness Machine Viral Video?
Sorry guys, we are not being paid by Coca Cola to write about them again. It just happens to be that Coke has found an online video that seems to be a viral weapon of mass affection with over 500,000 clip views at YouTube alone, since 12 January 2010. Will it hit our famous Viral Friday this week?
The video was created by Definition 6 for Coke. We hope to update you with more campaign details this week. For now: simple, fun and clever.
And it offers more opportunities to embed this video in a Coke campaign site, where Coke can ask people to opt-in if they want to be the first to know about part 2, 3 and more. So our idea: extend this video into a series of videos AKA a webisode.
Going beyond that one-off video and towards and organic growing program is what we like to call: scoping a smart social brand architecture.
How do you rate this video? Or how would you have extended this campaign into a long lasting brand program?
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[...] ist ein sehr cooler Einfall, es sei denn man hält nicht so viel vom großen Konzern. Bei viralblog.com findet man das einfach "simple, fun and clever" und erfährt, dass das Video von [...]
Coke has a wonderful idea with the happiness machine! Ideas like this not only evoke happiness for the consumer but inspire viral video which grows the brand and sub-consciously recruits a team a word of mouth marketers!