Comments on: Google’s Super Bowl Commercial

By: anne jaa

anne jaa — Thu, 11 Feb 2010 03:48:35 +0000

Google took the bold step of running a Super Bowl ad in the third quarter of the game today with marking its first major push into TV advertising and a new frontier of marketing.Well i would like to know more about this ad's reviews. house of nutrition coupon

By: Daan Jansonius

Daan Jansonius — Tue, 09 Feb 2010 11:15:52 +0000

The Doritos ads were actually part of a crowdsourcing campaign and were created by fans of the brand

http://www.canadianbusiness.com/markets/market_news/article.jsp?content=D9DO6M482

By: Daan Jansonius

Daan Jansonius — Tue, 09 Feb 2010 11:14:21 +0000

This is interesting for two reasons:

1) Google is using TV advertising for its core product – has anyone turned the world upside down?!

2) it shows that an integrated approach is extremely important to drive success. The TV ad generated more exposure to the online video, which in turn generated tons of ‘earned media’.

Great work by Google!

By: Niels Bellaar

Niels Bellaar — Tue, 09 Feb 2010 11:13:45 +0000

Agree. The first time I saw the ad I was stunned that Google shows the way their product works in such a plain and simple way. And really successful; since I wrote this post the video already got another 400K views.

By: Alexandre Brito

Alexandre Brito — Tue, 09 Feb 2010 00:10:12 +0000

I love this ad. In my opinion the best. Such a simple concept to demonstrate the idea, being powerful engaging the users at the same time.

Also, doritos made a really good set of ads! Worthwhile of seeing!