Comments on: Heineken’s New Walk-In Fridge Commercial

By: Pankiv

Pankiv — Fri, 15 May 2009 22:57:05 +0000

Благодарен. Появилась хорошая мысль, но потребует глубокой реорганизации моей идеи, займусь скором будущем. Естественно результатами поделюсь с читателями блога!

By: Roderick

Roderick — Wed, 29 Apr 2009 19:35:16 +0000

The original Heineken commercial seems to have a lot of juice to squeeze out. You may have already seen these but there was a viral released a couple of months after the original late last year:
http://www.youtube.com/watch?v=p9_FT6aero4

and even more recently, (I just blogged about this one two days ago), the Cleveland Cavaliers made a spoof on the commercial as well: http://www.youtube.com/watch?v=c4S3X6ZoE8w

It’s funny to see how far one idea can go. I hadn’t seen the Bavaria spot so thanks for introducing it Igor. I do agree though, this idea is at the end of it’s run. Don’t get me wrong, it’s a funny commercial – better than 80% of the stuff being released today – however we want something more interactive, engaging and social.

By: Matthijs Roumen

Matthijs Roumen — Wed, 29 Apr 2009 14:37:27 +0000

@ Igor: I agree! They could (should?) have pushed this success on to a more social platform. The awareness and attention was huge. Enough possibilities for a better follow up!

By: creatividadviva (C l Viva)

creatividadviva (C l Viva) — Wed, 29 Apr 2009 14:32:49 +0000

para los que vieron WalkInFridge de #Heineken la continuación http://tinyurl.com/ca9cfy

By: Igor Beuker

Igor Beuker — Wed, 29 Apr 2009 12:56:44 +0000

Cool.

I like it. But it could have been more.

But why not invite the target audience to participate?

I.e invite them to create their own walk-in-fridge and upload it to an online Heineken platform.

Next: let the users rate and review and decide who’s “creation”is the best and reward the winners with a “truck” full of Heineken Beer?

Meaning: It can be much more than a TV commercial. Why not: ignite it on TV. Next switch to online with UGC and peer ratings, user participation, engagement and advocacy?
I miss the engagement part or the: closing the loop.

It certainly had or has the potential to do more…