Comments on: Help Little August Find His Daddy

By: Marc Metekohy

Marc Metekohy — Wed, 16 Sep 2009 06:52:37 +0000

Coincidentally I just booked a trip to Denmark. The viral has done a job in bringing attention on Denmark. Whether it has helped is arguable, but it won’t stop me visiting that great country.

By: Laurens

Laurens — Tue, 15 Sep 2009 20:37:47 +0000

No doubts here whether it’s a strong viral or not. But I agree with Daan whether the outcome has helped the Denmark becoming a better “brand”. Of course many people will say, bad attention is still attention, but I doubt if we all going to book an autumn holiday to Denmark now…

By: Kristofer Mencák

Kristofer Mencák — Mon, 14 Sep 2009 08:53:05 +0000

Besides that, I do agree that it is a campaign that is highly successful in tapping into human pro social behaviour, our will to help other people out.

By: Kristofer Mencák

Kristofer Mencák — Mon, 14 Sep 2009 08:52:00 +0000

Wouldn’t this campaign violate WOMMA’s code of ethics, the honesty of identity principle?

“Clear disclosure of identity is vital to establishing trust and credibility. We do not blur identification in a manner that might confuse or mislead consumers as to the true identity of the individual with whom they are communicating, or instruct or imply that others should do so.”

Actually, it might even be against EU law – http://bit.ly/g3Z10.

By: Daan Jansonius

Daan Jansonius — Mon, 14 Sep 2009 08:19:04 +0000

Thanks for clarifying that Dean!

I disagree it’s a great campaign though. Skim reading the Youtube comments a lot of people feel duped, including many leading newspapers in Denmark that fell for the story. They caused a stir and people fell for their story, but now they feel conned.

This campaign proves the power of the internet in story telling and spreading something viraly, but more importantly it highlights the importance of transparancy and authenticity.

Never make people feel stupid.

By: Dean

Dean — Sun, 13 Sep 2009 21:23:49 +0000

This is actually a great campaign. It turns out that it’s the official department of tourism in Denmark who’s responsible for the video. Fantastic work… They made it all over the world in a matter of days, and according to the agency who made the video they only paid the same amount as 30 seconds of national TV commercial – Great work

By: Pete

Pete — Sun, 13 Sep 2009 17:19:36 +0000

Funny how she’s in this advert…

http://www.youtube.com/watch?v=PXiFF7wEFYE

and her names not Karen here http://www.facebook.com/ditte.arnth

They need to use someone who’s never acted before if they really want to fool people.