Hinoki: The Well-Being Triple Play Community
To promote the launch of Hinoki, a French website dedicated to well-being, a series of online commercials were launched recently. The baseline of below Jogging video is: “there is a better way to be in your bubble”. And in the bubble it certainly happens…
At the Hinoki website, users are able to set their profile through questions and then discover activities related to relax, zen and food. Users will find auto-coaching content and they will also have the possibility to meet real coaches, accredited by institutions.
Nouveau Jour, a French agency, has prepared two videos with Dak-Tirak, a French studio. This site is a project that was created at The Explocentre in Paris. The Explocentre is a division of Orange which is specialized in online R&D.
The campaign was launched through seeding, social media marketing and street marketing. We don’t know about the tracking or the results of the campaign. Also look at the Zen commercial La Séance Zen.
I like the simple but smart bubbles. I also like the triple play idea of online, web tv and mobile. And the community aspects added to the site, could they help drive consumer engagement and advocacy?
For the French that have had heavy Xmas dinners, Hinoki could be their place to get in mental and physical shape again in 2009?
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