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13/01/2011 by
3220 views

The Rise Of Webisodes

Have you ever heard of Mid Morning Matters? Perhaps not, but surely Alan Partridge rings a bell? Mid Morning Matters is a collaboration between Fosters and Steve Coogan, who together have created a online show for his most famous character – Alan Partridge.

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Alan Partridge is not the only fictional character to have his TV presence moved into the online sphere. He recently was joined by fellow funnyman Brian Badonde. Will more comedians join them?

Brian Badonde is a fictional character created by comedian Kayvan Novak and is part of the Facejackers TV program. In partnership with Bing it was decided to create a series of webisodes and provide Badonde with an online platform.

But why are brands all of a sudden creating their own programming? Shouldn’t they just stick to placing their ads in breaks between the funny programs instead of creating them?

From a brand perspective it makes perfect sense. Increasingly, people are turning to the web to find and share content. No matter how great a TV program is, I have no direct way of sharing it beyond the water cooler. Through the web these pieces of content have every chance of going viral and allows people to instantly enjoy them.

And with research by Millward Brown indicating that using celebrities in online video content helps to increase the chances of viral spread you start to understand why brands are looking to work with people’s favourite comedians.

Funny + Celebrity + Online = High chance of viral spread.

Will we start to see more brands creating their own online programming or is this just a passing fad? Let us know what you think!

You can watch Brian Badonde and his program ‘The Art of Technology’ on MSN Video

 

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