Volkswagen Fast Lane – Another Viral Success?
Volkswagen Sweden created one hell of a viral campaign with The Fun Theory last year in September. The agency of Volkswagen Germany got inspired and created a series of viral videos for their client, the Volkswagen Speed Lane series.
A highly remarkable campaign, even though the video above reminds me a lot of this Dutch Chocomel campaign. Continue reading for the other videos of Volkswagen Fast Lane.
According to Volkswagen, the Fast Lane is about:
Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.
Which translates to the next videos:
Fast Lane – The Shopping Cart
Fast Lane – The Elevator
I won’t think it’ll be as successful as The Fun Theory, even though its already receiving lots of attention on car- and marketingblogs. How do you rate this campaign?
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Coolio!
Much more inventive than the many dull flash mobs we have seen lately!
I recently wrote about this video, because I have some doubts regarding the concept. The concept is definitely inventive, but perhaps not very original, as Chocomel did exactly the same in The Netherlands, but then 4 weeks earlier:
http://www.socialmediaconsultancy.nl/2010/06/volkswagen-steals-chocomels-idea/
Great minds think alike. I’m not sure if VW saw the Chocomel ad and made it their own in 4 weeks time. But could be. I like the shopping carts!
And quite a viral success indeed. All together over 1 million views in 11 days.
This so cool. I like the lift version best.
Loving Volkswagen Fast Lane ideas bringing smile to faces http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
Nice: ‘Are you ready for the fast lane?’ 3 x VW viral: http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
[...] Germany created a series of viral videos titled ‘Fast Lane’ to promote their new Polo GTI. There are three videos in the series [...]
Volkswagen Fast Lane – SICK CAMPAIGN!! http://tinyurl.com/32yfsu5
#Volkswagen avanza y sus autos también
http://bit.ly/cJD6nF
Wish I could stumble on this in my daily life. Brilliant. http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
fast lane … http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
PUBLICIDAD CREATIVA: Volkswagen Fast Lane – http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
Now this is how London should be modernised. http://tinyurl.com/32yfsu5 Wouldn’t life just be so much more fun?!?!
[...] Viral Blog [...]
Interesting viral campaign for #Volkswagen,check it out http://www.viralblog.com/online-video/volkswagen-fast-lane-another-viral-success/
[...] Volkswagen Fast Lane – Another Viral Success? (viralblog.com) [...]