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26/11/2012 by
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Got Stache? Movember The True Viral Movement

Movember is the mash-up of Moustache and November. Get all insights about the hairy, but true viral movement that is raising global awareness for prostate and other male cancer charities.

MOVEMBER 2012 Got Stache? Movember The True Viral Movement

You will have noticed? Your male co-workers, friends, family, VIPs, Celebs around the globe getting hairier and hairier faces this month.

The reason? They support global movement Movember: one month of lip hair cultivation. Please don’t make fun of them, since these face farms are dedicated to raise awareness of men’s health.

This motion graphic about Movember will give you a good overview of the month and what it is all about.

0 Got Stache? Movember The True Viral Movement

We love the fact that technology is enabling people to do more good. In my opinion Movember is even beyond “tech to do go good” beyond and becoming a powerful growing movement, truly viral at heart. Creating buzz at millions of coffee machines.

One of the big viral drivers, is the many consumer competitions that are being held the whole month, producing tons of consumer generated content of men showing their Movember moustache photos on Facebook, Twitter, YouTube, Pinterest, Instagram, Flickr etc.

How big the Movember 2011 movement already was? Take a look at below infographic. It’s not only fun, its generating donations by the crowd!

movember infographic 500x1882 Got Stache? Movember The True Viral Movement

I understand you need to be a pretty hairy bastard if you still want to participate and grow your moustache this week.

But hey, your donation to Movember would be greatly appreciated as well.

What About You?

I would love to hear your feedback about the Movember movement in the comments below. And maybe you can also share some great Movember sites here you love?

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About the Author
Igor Beuker is a serial entrepreneur, acclaimed trendwatcher & speaker, marketing consultant and advisory board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.

Find more Movember infographics at Visual.ly

 

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Comments (4)

  • Laurens Bianchi 26/11/2012, 16:25

    Definitely one of the best non-profit viral, long term campaigns. Although I doubt whether the Hipster thing will last for many more years, but I do hope so.

     
    • Thanks for sharing. Certainly one of the best.

      Do you think so? I think it could “grow” even stronger the coming years. That people will seriousely start to ask guys: “hey, why aren;t you joining Movember”?

      I mean this effect: You show-up at a ‘dress-up’ party without sticking to the dresscode, because you feel it’s uncool to stick to the dresscode.

      One at the party, everybody who’s dressed up tells you: “WTF man, you look so uncool, why don’t you join us?”

      How do you see it?

      Cheers

       
    • Laurens Bianchi 26/11/2012, 23:41

      I think that 1 month of activation per year isn;t enough to let it grow (not the mustache) into something like “hey, why aren;t you joining Movember”. It’s just a feeling…

      Regardless what happened with Armstrong, the yellow bracelet isn’t that hot anymore, same thing could happen with Movember, but again, I do hope that one day even big leaders would grow their mustaches for one Month!

       
  • Good point, might be true. It’s a program that returns one month a year, it’s in the name: M-ovember.
    What i like so much about it: it’s powerful offline as well! That’s what I miss about move digital movements: no offline footprint, not enough buzz at the coffee machine..(except for Gangnam Style :-)

    And think that this crowd funding example is a showcase for many other charities?!

    Cheers