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05/09/2011 by
22460 views

Why Dutch Politics Ban QR-Coded Billboards?!

Personally I do not like QR-codes because I know other more relevant ways to engage large audiences. But I think it’s certainly ridiculous that Dutch politicians are trying to put a ban on QR-coded billboards

Dutch Minister Melanie Schultz van Haegen (VVD) and responsible for the department Infrastructure and Environment thinks differently though.

She wants to ban QR Billboards and Outdoor that are posted along Dutch high ways and motor ways. Her theory: All that’s not relevant to a driver cannot capture this driver’s attention for longer than 2 seconds.

If you think this article is a joke or prank, no way. What will be banned next? Billboards that show lingerie models…


Should we launch eye tracking studies to learn if drivers are not dreaming away longer than 2 seconds, when they see a tropical island on a billboard?

Can you imagine how dangerous that could be? Maybe we should calculate the possible increase of car accidents in 2012, due to billboards with sunny destinations and girls in bikinis?

And what will Dutch Politics plan next considering Billboard regulations? Launching a government controlled panel of consumers that will rank and rate billboards on relevancy, before the content can be campaigned along or high ways?

Maybe Miss Schultz van Haegen has more clever ideas to implement more rules and regulations? How about creating a movement or club against “tasteless outdoor advertising”?

Maybe Miss Schultz, you can invent an outdoor block list that is zip code based. That could enable example religious regions in Holland to opt-out for a Billboard campaigns and photos they do not like…

If I was Miss Schultz, I would certainly ban above Nike guerrilla outdoor ads as well, with the reasons: “A provocative piece of content that could lead to riots and activate terrorist attacks“…

And if we ask our audience to think along, and include all insiders from the outdoor advertising world, we might get you (Miss Schultz) a much longer list of waste tax wasting ideas and guidelines.

In the spring of 2011, above QR billboard close to the highway A4 near Leiderdorp in Holland, was already removed by Minister Schultz van Haegen. She will present her policy document later this year.

Talking about relevancy, I think some of our politicians, should focus at more relevant matters. Banning QR coded billboards, might not be our main priority…

How do you feel about the Dutch measures against QR code billboards? We look forward to take your petition in the comments below.

Source: Adformatie